Hasbro, the renowned toy and game company, is significantly expanding its presence in the online casino market through new multi-year licensing partnerships. This strategic move aims to transform and extend its iconic brands into various casino formats, including online live casino games, slots, and table games, targeting a growing adult audience.
Hasbro Forges Key Casino Partnerships
Hasbro has announced a series of new multi-year licensing agreements, building on its nearly 30-year history of licensing intellectual property to the gambling sector. These partnerships are central to Hasbro’s “Playing to Win” strategy, which emphasizes innovation and brand expansion across diverse formats.
Key partners in this initiative include:
- Evolution: Exclusive licensing partner for online live casino and slot games based on MONOPOLY and other Hasbro Games titles. This global deal covers all Evolution brands, including Evolution, Ezugi, NetEnt, Red Tiger, Big Time Gaming, Nolimit City, and Livespins.
- Aristocrat Technologies: A B2B manufacturer of land-based slot machines, specifically for MONOPOLY.
- Galaxy Gaming: A B2B developer and manufacturer for casino table games, featuring MONOPOLY, Yahtzee, and Battleship.
- Bally’s: A B2C online casino operator, for MONOPOLY.
Evolution’s Exclusive Deal and Upcoming Games
Evolution’s exclusive partnership with Hasbro is a significant development, expanding on their successful prior collaborations, which produced popular titles like MONOPOLY Live and MONOPOLY Big Baller. These existing games are among Evolution’s top performers in the online gaming sector.
Under the new agreement, Evolution gains exclusive rights to develop live casino and slot content using Hasbro’s well-known intellectual property. New games are slated to launch starting January 2026 and will be showcased at ICE Barcelona 2026. Anticipated releases include:
- Game Night
- MONOPOLY Filthy Rich
- MONOPOLY Roulette
- Various online slot titles
Todd Haushalter, Evolution’s Chief Product Officer, expressed enthusiasm for the partnership, stating, “The combining of Hasbro and Evolution just feels right — we will make magic together!” Claire Hunter Gregson, Director of Gaming Relationships at Hasbro, added, “We trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.”
Strategic Vision and Market Impact
Hasbro’s decision to expand into the online casino market reflects a strategic effort to monetize its iconic IPs in high-growth casino markets. By partnering with leading gaming companies, Hasbro aims to reach adult fans and gamers through new entertainment experiences that reimagine its classic brands.
This move is expected to solidify Evolution’s portfolio of branded content, expanding its reach and reinforcing its position within regulated iGaming markets worldwide. The new titles will integrate Hasbro’s brands into both new and existing casino formats, catering to a broad audience of adult players.
Sources
- Evolution Becomes Exclusive Licensing Partner for Hasbro’s Online Live Casino and Slots, MarketScreener.
- Evolution Secures Exclusive Online Deal with Hasbro for Live Casino and Slots, iGamingFuture.
- Hasbro Strikes New Multi-Year Casino Licensing Partnerships, License Global.
- Evolution and Hasbro forge exclusive deal for live casino & slot content, Asia Gaming Brief.
- Evolution Gaming Secures Exclusive Partnership with Hasbro for Online Casino Games, TipRanks.