Derek Jeter has teamed up with BetMGM for an exclusive online slot game and national marketing campaign. The Baseball Hall of Famer will lend his likeness to BetMGM’s iGaming platform, star in commercials, host VIP events and champion responsible gambling initiatives across the United States and Canada.
Key Takeaways
- Baseball legend Derek Jeter joins BetMGM as brand ambassador
- New online slot game features Jeter’s likeness
- Multi-media campaign includes TV spots, VIP events, responsible gambling outreach
- Partnership extends BetMGM’s brand reach among sports fans
Partnership Details
On July 14, 2025, BetMGM announced a landmark sponsorship agreement with Derek Jeter. The five-time World Series champion and Hall of Famer will represent the operator in advertising, public appearances and special events. Though financial terms remain undisclosed, industry observers expect a substantial deal given Jeter’s enduring popularity.
“BetMGM’s commitment to excellence and community resonates with me,” Jeter said. “I look forward to connecting with their players and supporting the company’s growth.”
The Slot Game
Jeter’s likeness will headline BetMGM’s first interactive online slot featuring a current or former MLB star. Players can expect:
- Custom animations and sound bites celebrating Jeter’s career highlights
- Branded bonus rounds inspired by iconic “Captain” moments
- Exclusive in-game items for VIP members
This unique offering aims to set BetMGM apart in the crowded iGaming market by leveraging authentic sports memorabilia in digital form.
National Marketing Campaign
The campaign launches July 15 with a commercial series titled “Legendary Plays.” Jeter will appear in TV spots, social media content and on-site promotions at select sportsbook and casino venues.
Additional elements include:
- VIP fan events in major U.S. and Canadian cities
- Meet-and-greets with Jeter for loyalty program members
- Cross-platform digital activations targeting Millennials and Gen X
Impact And Reach
BetMGM operates in over 25 states for sports betting and four for iGaming. By aligning with Jeter—who maintains a widely admired reputation—BetMGM hopes to bolster trust and attract seasoned sports fans.
With Jeter’s 3,465 career hits and status as a 14-time All-Star, the partnership underscores the operator’s strategy to fuse entertainment, sports heritage and responsible gaming.
Celebrity Endorsements Matter
Celebrity endorsements can elevate consumer confidence in online gaming platforms. Jeter’s cross-generational appeal helps BetMGM:
- Differentiate its brand among rival operators
- Engage older Millennials who grew up watching The Captain
- Reinforce responsible gambling messaging through a trusted figure
About BetMGM
BetMGM is jointly owned by MGM Resorts International and Entain. Its sportsbook is live in more than 25 states, while its online casino operates in Michigan, New Jersey, Pennsylvania and West Virginia. The operator continues to expand its footprint through innovative products and high-profile partnerships.