Mecca Bingo is ushering in a vibrant new era, celebrating its 60th birthday with a significant brand refresh and the crowning of a new National Bingo Caller of the Year. This dual celebration marks a strategic move to modernize the bingo experience and appeal to a contemporary audience, while honoring the game’s rich heritage.
Mecca Bingo’s Diamond Jubilee and Modern Makeover
Mecca Bingo, owned by The Rank Group, is commemorating its 60th anniversary with a comprehensive brand refresh. This initiative stems from research indicating a need to revitalize the bingo and leisure market. The rebrand focuses on creating a modern, fresh, and contemporary visual identity and tone of voice, suitable for both digital and in-venue environments.
- The brand refresh aims to bring bingo up-to-date and make it relevant to today’s consumers.
- A multichannel marketing campaign, supported by in-store and online promotions, will accompany the rebrand.
Benj Maycock Crowned National Bingo Caller of the Year
In a thrilling competition, Benj Maycock, known as BingooBenj from Mecca Wednesbury Cross, was named the National Bingo Caller of the Year. The final, held at Club 3000 Bingo Wigan, saw eight finalists from over 200 entrants compete for the prestigious title. Maycock captivated judges and the audience with his performance, including a self-penned rap titled “B!ngo!”.
- Finalists’ Performances: The eight finalists showcased their talent, stage presence, and technical skills.
- Judging Criteria: Judges evaluated contestants on:
- Knowledge of the game
- Presence and stage personality
- Technical skills as a caller
- Prize: Benj Maycock received a trophy and a £1,000 prize, while runners-up each received £500 and a commemorative trophy.
Summary
- Mecca Bingo is undergoing a significant brand refresh to modernize its image and appeal to a broader audience.
- The rebrand coincides with Mecca Bingo’s 60th birthday celebrations.
- Benj Maycock from Mecca Wednesbury Cross has been crowned the National Bingo Caller of the Year, highlighting the vital role of callers in the bingo experience.
- The competition emphasized the entertainment and community aspects of bingo.
This dual focus on brand evolution and celebrating key talent underscores Mecca Bingo’s commitment to innovation while maintaining the beloved traditions of the game.
Sources
- Benj Maycock from Mecca Bingo crowned champion caller!, Bingo Connect Magazine.
- Mecca Bingo brand refresh launches, Bingo Connect Magazine.